Raise, Call or Fold – The Bob Bradley Edition

Rumors in and out of the executive suites of professional and international soccer are a perpetual game of partial information.  There is usually some truth, some falsehoods, and some bluffs being run through the press.  It’s a lot like Texas Hold ‘em poker in that executives, agents and managers have to make player acquisition decisions based on some information, but not quite all of the information at hand.

This column will rate some of the rumors going around the world of soccer as either Raise (strong likelihood this is true… bet on it), Call (probably true… but don’t wager any more than you have to), and Fold (false…  don’t make the mistake of telling your friends this is going to happen because it’s not).

In the United States most of the rumors floating around recently concerned Bob Bradley, a man with the ultimate poker face, and the U.S. coaching job.

Randy Lerner being an American would have made it easier for him to hire Bradley at Aston Villa.  FOLD.

The American owner Randy Lerner recently hired Gerard Houllier which was a far safer choice than Bradley.  Lerner, who only after buying an English football club learned his name was fodder for English school yard ridicule, is in a bit of pickle.  Not only is his name easy to make fun of, he’s also an American owner in the Premier League.  He needs only look at the Glazers at Manchester United (or the fiasco in Anfield)  to understand American leadership has had toxic results so far. 

Lerner simply by being a Yank hasn’t turned away all of the fanbase yet, but bringing in an American to run the team could have destroyed their tentative trust.  Had he hired Bob Bradley and Bradley failed, fans, even if they were in favor of hiring Bradley in the first place, would change their tune.  In retrospect many would have said Lerner just gave him an opportunity because he was an American.   It turns out Bradley probably wasn’t much of a candidate for the Aston Villa job anyway.  The Gerard Houllier hire makes far more sense from Lerner’s perspective than hiring an American.

Therein illustrates the catch 22 inherent in England football in terms of coaching opportunities for Americans.  There have been zero American managerial hires by English, European, and foreign Premier League owners, so logic follows it might take an American owner to hire an American manager (and we’ll ignore for a moment the paucity of qualified candidates).  Only problem is American owners in today’s climate have at best a tentative trust with their fans.   So, the most likely opportunity, in a way, is also the least likely.  Despite the glowing endorsements of Sir Alex Ferguson, and others, of Bob Bradley’s coaching mettle, an American hire is always going to be an unlikely one.

However, if Lerner and his staff felt that Bradley represented the best chance for sustained success at Aston Villa, they would have been foolish not hire him.  In retrospect now that Bradley has reupped with the U.S. National team we’ll never know if Bradley was compelling enough of a candidate to override the potential stigma he’d bring to the club had he failed.  It’s obvious that there were, and are, safer choices for Lerner such as Houllier (and arguably better choices too).  Bradley ultimately was probably more risk than reward.

Bob Bradley is qualified to coach in the English Premier League.  CALL.

First and foremost he’s a winner.  He’s won everywhere he’s been.  He’s taken the American team to a Confederations Cup final, he’s won a World Cup group, and he has won in the MLS with multiple teams.  We can denigrate the quality of the MLS but far more renown managers have failed in that league where Bradley’s succeeded in multiple stops.  To put it simply:  than man just wins.  He and his teams also have shown a knack for producing when the results are most needed.  True, his teams have dug a lot of holes for themselves, but they’ve shown Bradley’s resilience in getting out of them.  That is a skill set that translates everywhere. 

He also eats, breathes and lives soccer.  He’s a film room junkie and has a passion for the sport that rivals only the best managers.  Bradley has won wide international acclaim for his job as U.S. manager with many big names praising his decisions.  The acclaim is not just overt, but also subtle.  It’s interesting that a lot of American World Cup players have had difficulty in finding jobs recently despite the relative success of the team.   Granted it’s a depressed market, but it seems more so for Americans including those who have already proven themselves at European clubs.  It took Damarcus Beasley far too long to get another opportunity.  It’s not hard to extrapolate that insiders give more credit for the U.S. success to the manager than to the players.

Topics: Aston Villa, English Premier League, USA

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5 Comments

  1. Tom

    Interesting article. My take from your article is that Bradley would best be suited (at least to start) with a relegation battling team. He does well getting the most out of teams with undermatched talent which would be the case with relegation battlers. Would be interesting to see though we won’t get the chance.

    September 9th, 2010 @ 11:59
  2. BombaBlastic

    I take issue with praising Bradley’s decisions in the World Cup. His insistence on sticking with the disappointing Robbie Findley to the exclusion of Herculez Gomez and, more glaringly, Edson Buddle (who had been hot, hot, hot for Galaxy before South Africa), are very perplexing indeed.

    September 9th, 2010 @ 16:08
  3. John

    “There have been zero American managerial hires by English, European, and foreign Premier League owners, so logic follows it might take an American owner to hire an American manager (and we’ll ignore for a moment the paucity of qualified candidates).”

    How exactly does the “logic follow”? And how does it make sense to ignore the paucity of qualified candidates?

    Isn’t a simpler explanation that premier league owners don’t want to take a gamble on managers whose main work is in a league they do not consider equal in quality? (possibly untrue in recent years, but all EPL->MLS moves by older players suggests that the perception existed)

    It makes more sense for Lerner to go with Houllier than Bradley because while Houllier has experience in England and Europe, Bradley has neither. For a club like Aston Villa, which is so close to its aim of entering European competitions regularly, such a gamble would be shooting itself in the foot.

    As Tom said in the other comment, Bradley’s entry into the Premier League would most likely be through a lower/mid-table team.

    September 9th, 2010 @ 16:39
  4. DCarey

    Bob Bradley’s unverified bid to become Aston Villa manager continues to be discussed! Very interesting. But you are right in that he is one of the best American managers right now. Other than Bruce Arena, there aren’t too many other American managers at the moment who have the impressive record that Bradley has.
    Having said that, it seems disingenuous to claim that the nationality of the Premier league owners was the cause for not hiring American managers, when a more simple explanation would be the EPL’s perception of MLS (until recently) as a league not quite up to EPL standards. To ignore one of the most relevant and plausible explanations (“a paucity of qualified candidates”) seems like a stretch just to make a point.

    With a club like Aston Villa where European qualification is at stake every year nowadays, a gamble like hiring an England/Europe novice (Bradley) over an experienced manager (Houllier – though it is arguable how good he is) would not be sound strategy. Surely that is good business sense from Lerner?

    September 9th, 2010 @ 19:34
  5. ezwildbill

    “Having said that, it seems disingenuous to claim that the nationality of the Premier league owners was the cause for not hiring American managers, when a more simple explanation would be the EPL’s perception of MLS (until recently) as a league not quite up to EPL standards. To ignore one of the most relevant and plausible explanations (“a paucity of qualified candidates”) seems like a stretch just to make a point.”

    It is a stretch, and it appears a poorly written one. I made that parathentical statement as kind of tongue-in-cheek remark to undercut my previous point. Perhaps, it was too sublte and I should know better, as tone often doesn’t come through in text. I agree, the main, and most obvious reason Americans aren’t managing in the premier league is a lack of candidates–hence the strength of the word I chose “paucity.”

    American owners are more likely to be aware of the progress of the MLS, its coaches, and players than non-American owners would be, just as a Italian premier league owner might have a leg up on Serie A knowledge. I don’t believe Americans are excluded because they are Americans, but it may take another American to open the door the first time. Freddy Adu-Monaco is the the line of thinking that may be required for a guy like Bradley to get a job in Europe (hopefully with better results).

    DCary, I agree it’s sound business sense for Lerner, and likely, for any American owner in the current climate. As Tom points out, the situation is probably best at in danger team, though, the first hire at those places is often a retread.

    BombaBastic, your argument is with Alex Ferguson and other neutral observers that praised Bradley. If pressed, I might side with you on his World Cup substitution decisons.

    September 13th, 2010 @ 20:47