Manchester United looking to expand the brand by taking to Twitter finally

Manchester United

Premier League Champions Manchester United have finally made their Twitter debut today, after achieving a considerable presence on Facebook.

Manchester United

Twitter, is a popular micro-blogging site, used as a networking and communication tool by football clubs to communicate with their fans. The Red Devils hitherto refrained from launching their official Twitter account, though they have had great success with Facebook, another social networking site, which has 34 million “likes”.

Around 8.30 am today, the club launched their Twitter account, with its first tweet read “New era, same spirit. The season starts here. Let’s do this.”


The account had accumulated almost 200,000 followers by lunchtime, and according to social media experts, it could take less than a week for the Red Devils to attract 1 million followers and going by that steady rate, it would eventually take over Chelsea with 2.39 million followers and Arsenal with 2.5 million followers.

United have also launched on Sina Weibo, the China-based micro-blogging site, to ensure better communication with their strong contingency of fans in Asia.

The twitter account is initially launched in English, but the club is planning to follow Liverpool’s suit and establish tweeting accounts in foreign-language versions too.

It is understood that Manchester United are going to appoint a social media campaign manager, and that such steps have already been taken. It will also present an opportunity for the club, to work on commercial opportunities with its partners, like promotion of events, should they wish to.

Already, the club has taken another gigantic step in the field of commercialization, having signed a commercial deal with the state-owned Russian airlines Aeroflot.

United claim to have 659 million fans across the world and through the use of social media, especially Twitter, the plan is to expand their brand further.

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One Response

  1. emmanuel.c.c.sampson 10 July, 2013