Euro Lens: Ronaldo’s new film, France introduce alert app, Germany will make profit if they lose the final

Cristiano Ronaldo

The wait is finally over. Euro 2016 will get underway on Friday and alongside our Copa America blog (I’m sure you’re following it) we’ll run a daily Euro blog as well.

Once, the tournament gets underway, we’ll have a lot of topics to discuss – tactical analysis, goals, turning point(s), the best free bets for Euro 2016, key decisions and other stuff – but for now let’s run through some of the interesting Euro-related stories from around the web.

Nike’s new film ‘The Switch’ featuring Cr7 

Nike has launched a new film “The Switch” featuring Real Madrid and Portugal superstar Cristiano Ronaldo. In addition to the former Manchester United star, there are 16 other professional players who made cameos in the film. England internationals Raheem Sterling, Joe Hart, Harry Kane, Ross Barkley, John Stones and Chris Smalling have played a part in the video while Manchester United forward Anthony Martial also gets a small role.

More on the film, Nike has partnered with their long-term collaborators Wieden and Kenedy for The Switch. It has been directed by Ringan Ledwidge, who also directed Nike’s 2014 “Winner Stays” film. It is the longest brand film Nike has ever produced and it is the most expensive brand shoot Cristiano Ronaldo has ever done for any company. See the film below:

France introduce alert app 

The Euro 2016 organising committee have promised an unprecedented level of security to protect fans in France. Jacques Lambert, the president of Euro 2016 SAS, has urged the fans to get to the ground early as there will be double security checks. They strongly believe that France can stage a safe and successful event. Security concern has been the dominant issue in France since last year’s terror attacks in Paris.

Meanwhile, France have come up with an innovative idea to alert the fans on attacks by launching a new app. The Interior Ministry app, called “SAIP,” provides a warning to users if there is an attack near their location. The users can request alerts for up to eight geographic locations, including districts in Paris.

More money for DFB if they lose the final 

The German Football Association president Reinhard Grindel has said that DFB would make more of a profit if the national team lose the Euro 2016 final.

“First of all, it has to be said that the revenues and expenses will increase the further the team gets,” he said at a press conference. “As the European champions we would have expenses of €23m and revenues of €25m.”

Germany players are set to receive €300,000 each if they win the tournament, and half of that sum should they end up as runners up.

If that’s the case, the association would make a €4m profit from Euro 2016 if Germany were to lose in the final, with revenues then reaching €22m and expenses cut to just €18m.

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