More bad news for FIFA with Sony set to end World Cup sponsorship

Sepp Blatter

FIFA has been dealt another blow to its image with the news that Sony is set to end its partnership with world football’s governing body.

Reuters reports that the company – a FIFA sponsor for the past eight years, with a $280 million contract – will not renew its World Cup sponsorship.

It marks another low-point in a difficult few months for FIFA, with investigation into the bidding process for the 2018 and 2022 World Cups dominating recent headlines.

American prosecutor Michael Garcia recently provided a confidential report on alleged corruption during the bidding.

However, FIFA effectively cleared successful bidders Russia and Qatar of wrongdoing, and have been roundly criticized for a lack of transparency.

Emirates Airline’s earlier this month ended their own FIFA sponsorship and Sony – although there is no official word of yet – is set to do the same.

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