Liverpool announces a new sponsor on Friday
Update: Videos of the announcement made by The Reds and Standard Chartered added.
Liverpool is currently in a deal with the Danish brewers Carlsberg and the deal is going to end in mid of the year 2010. Carlsberg and the Reds have been working together for the past 17 years but they just couldn’t match up the deal offered by the multinational public limited bank based in London, Standard Chartered.
This new deal will break all the sponsorship records for Liverpool and silence the criticism posed by their own fans that they are always lagging behind their rivals in commercial agreements. This 4 year deal will bring in £20 million every year, hence totaling to £80 million at the end of the deal. This deal matches up to the amount Manchester United will net from their deal with AON, which will also start in 2010.
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