Update: Videos of the announcement made by The Reds and Standard Chartered added.

Liverpool is currently in a deal with the Danish brewers Carlsberg and the deal is going to end in mid of the year 2010. Carlsberg and the Reds have been working together for the past 17 years but they just couldn’t match up the deal offered by the multinational public limited bank based in London, Standard Chartered.

This new deal will break all the sponsorship records for Liverpool and silence the criticism posed by their own fans that they are always lagging behind their rivals in commercial agreements. This 4 year deal will bring in £20 million every year, hence totaling to £80 million at the end of the deal. This deal matches up to the amount Manchester United will net from their deal with AON, which will also start in 2010.

George Gillett Jnr told the press earlier:

“I think people will be pleased and surprised. It will be one of the great, worldwide corporations. And I think it will be a sponsor people will be pleased and surprised to be [associated with].”

“The club is in outstanding shape. Economically, it’s never been stronger. We just paid down our debt very substantially. We have less debt per dollar than any club in the league.”

Here are the videos of the official announcement made by the club and the bank:

Sources: 1 – 2

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