I always though the first hip-hop artist or a rapper to get a football sponsor to promote themselves or maybe just be cool will be 50 Cent, Diddy, Snoop Dogg or someone of the like but thanks to Universal Music, KOOL SHEN steals the opportunity and becomes the first rapper to have his name appear on a football club’s shirt.

Ok, what has happened is that Lyon, BetClick and Universal Music have taken an initiative to promote the name of the rapper KOOL SHEN through the sponsoring of the shirt for the game against Marseille on Sunday. It is one of the biggest game in Ligue 1.

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Argentina recently unveiled their 2010 World Cup shirt which is manufactured by Adidas. It is a retro design that took inspiration from the shirt worn by Diego Maradona in the 1986 World Cup in Mexico.

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Soccerlens has come across an Adidas manufactured shirt that is said to be Mexico’s away shirt for the 2010 World Cup. We have already shown you the leaked image of the Mexico 2010 World Cup Shirt.

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An ad made for FIFA 10 and Adidas Predator X features the heart of Spain and Barcelona’s midfield Xavi as The General and the heart of England and Chelsea’s midfield Frank Lampard as The Lionheart. The ad shows the two doing what they do best on the field but in FIFA 10.

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The depiction of elegance and class, the Adidas adiPURE II TRX features the finest materials such as super-soft kangaroo leather upper that allows a glove-like fit and asymmetrical lacing for a cleaner kicking surface. The finely crafted boot is built for the beautiful play of pure football, and provides you with pure comfort. Firm ground outsole for grip and comfort on firm surfaces.

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This seems to be the new Adidas manufactured Mexico World Cup 2010 home shirt.

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Bundesliga giants Bayern Munich are in talks with the Germany based automotive company Audi about an 100 million euro a year investment and sponsorship deal. Audi wants to take a share in the club and sign a lengthy shirt sponsorship agreement; as revealed by the general manager of Bayern, Uli Hoeness.

The percentage negotiated by the two German giants has not yet been disclosed neither has been the length of the agreement. Uli Hoeness said:

“This is a participation (in the club) and a long-term contract. It is a package. An advertising contract and a participation. The amount is well over 100 million euros (£90m).”

He also said that the deal is yet to be finalised but he expects an announcement before the annual general meeting of the club on 27th November.

Source

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Holland’s Eredivisie winner AZ Alkmaar does not have a sponsor right now. According to court’s ruling, their previous sponsor, DSB Bank officially went bankrupt on 19th October, 2009. Taking advantage of that, Russia’s and the world’s largest gas company, Gazprom showed interest in not just sponsoring AZ but also buying the club, the stadium and the naming rights for a measly 35 million euros. Petty cash considering Gazprom’s unrivaled market share.

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Tottenham’s current big-money sponsor deal with Mansion expires at the end of the 2009/2010 season and a renewal does not seem to be in the books. Since Manchester United, Liverpool and Manchester City have already agreed to new sponsors and Chelsea and Arsenal are planning to stick to their sponsors, it is highly unlikely that the Spurs will be able to find someone as rich as they want.

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Paraguay have qualified for the World Cup 2010 in South Africa. Paraguay have been qualifying for every World Cup since 1998 and their most prominent performance came in 1986, 1998 and 2002 when they reached the Round 2. Paraguay will wear the following Adidas manufactured shirt in 2010:

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The Russian champions, Rubin Kazan is currently wearing Nike manufactured kits but their deal expires with the 2009/2010 kits. They have now signed a deal with Nike’s British subsidiary Umbro. The deal will end in 2012. ABM SPORT, the Umbro representative in Russia, said that the new shirt will be unique and manufactured using the latest football shirt technology.

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Greece will be facing Ukraine in a two-legged play-off tie after they were second in Group 2 behind Switzerland. As the team prepare for the play-off matches, their kit manufacturer Adidas prepares their new kit for the World Cup 2010.

Soccerlens found a leaked image of a shirt that seem like the World Cup shirt for Greece. Take a look:

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The perfect gift for a football fan – Personalised Football Book.

Relive the glorious moments of your club captured in the beautiful hand made leatherette book. It will contain a wonderful insight into your favorite team; the history, the highs, the lows, the inside stories and much more. The book contains a research starting from the early 20th century to the end of last season for all the top UK football teams.

Each book comes with a option of embossing the recipient’s name in gold on the front cover and it will be dispatched by a 48 hour courier service. Unfortunately for the non-English football fans, this book is only available in the UK. If you want one, high time that you get a hold of your English friends.

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If France beats Ireland in the play-offs next month, they will get to wear their Adidas manufactured World Cup 2010 kits. They have revealed what they will be wearing if they get through. Remember: from 2011, Nike will manufacture kits for France.

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Fulham have recently revealed their third shirt to be added to their 2009/2010 kits range. This kit will be worn in the second half of the season, starting from their away games with Stoke City and Sunderland. This shirt may also be worn in their Europa League fixtures. A couple of weeks ago, Fulham also revealed their lame attempt at money-making with their 130 years anniversary shirt. 1879 will be written on the back collar of this mainly blue third shirt.

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