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  1. Reina, Liverpool and Fan Loyalty

    Yesterday, an interview of Liverpool’s talented goalkeeper Pepe Reina was published by Sid Lowe in the guardian, one in which Pepe couldn’t be said to have been much less then honest about his future at Anfield. ‘So could Reina find …


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  2. Football Stadiums And Naming Rights

    I have no issues with stadium naming rights as long as they are done for the right reasons. A long term commercial partnership for instance. You cannot have a better example than the Reebok. It has never had a different name, and as long as Reebok are in business I doubt it ever will. A local company who saw the synergy in their brand and Bolton Wanderers. A perfect match. The Walkers Stadium certainly fits into the Bolton mould of a local company and a football club working together, with Gary Lineker the glue that binds them together.


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  3. Poor Arsenal are no Chokers

    A day before the Carling Cup final, an Arsenal fan told me that Arsenal had requested permission for Cesc Fabregas to lift the Carling Cup trophy if Arsenal were to win at Wembley. The conversation turned to the merits of …


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