Comments on: Of Aon, Manchester United and Global Branding

By: Liam

Liam — Sun, 28 Jun 2009 21:08:57 +0000

Villa are owned by a billionaire…

By: Ben King

Ben King — Sat, 27 Jun 2009 12:13:57 +0000

Villa manage to do it with Acorn though and they are hardly minted like some other EPL sides

By: BD Condell

BD Condell — Sat, 27 Jun 2009 11:28:30 +0000

@RP: Actually Barcelona sponsor UNICEF on their shirts for free….they don’t actually give them money.

And Barcelaona also get to negotiate their own TV deal which gives them a serious jump financially on the EPL teams.

I take your point though….but the exception does not prove the rule.

By: Jake

Jake — Fri, 26 Jun 2009 20:47:26 +0000

Actually the way this helps Aon is not so much the name on the shirt but these kinds of articles. Everyone will talk about Aon now, the shirts help as you ask WTH is that on the shirt and you look for the answer. But this is really the amazing thing. This is the marketing people kill for. If some scrub team was sponsored by a company, no one would talk about them but with this deal just the number they paid for it is a story. The deal costs $30-32 million annually but the return has been calculated to be worth over $70mil annually to the company. Thats a chunk of change for just 3 letters!

By: RP

RP — Fri, 26 Jun 2009 18:04:47 +0000

shameful how all these teams get the dirty corporate money .. do some good in the world instead for crying out loud… bunch of overpaid prima donnas learn from the best .. FC Barcelona actually gives money to UNICEF …

By: Ian

Ian — Fri, 26 Jun 2009 14:09:17 +0000

I’ve never heard of them either so it sounds like a damn good way to get popular! There’s not a lot of point Coca Cola or Microsoft spending a fortune.

By: Ahmed Bilal

Ahmed Bilal — Fri, 26 Jun 2009 05:26:07 +0000

lol – nice one Brian

By: bobmagee

bobmagee — Fri, 26 Jun 2009 01:20:59 +0000

maybe so Condell

By: BD Condell

BD Condell — Fri, 26 Jun 2009 00:26:57 +0000

The name AON is from the Gaelic (Irish) word Aon meaning “One”.

We’ve been using them for all our business insurances for some years now so they’re well known in Australia.

In fact I’m sure I mentioned to their rep a couple of years ago that they should sponsor United……..do you think maybe that started the whole thing off……??

By: bobmagee

bobmagee — Thu, 25 Jun 2009 23:21:58 +0000

same here, but £80 mil for… nothing? good buisness