Breaking news means blog traffic. Even if you didn’t break the news yourself. When there’s big news like a transfer story, a managerial firing, or even just a juicy transfer rumour it’s always worth publishing a blog post, but there’s a very specific way you should do it.
First of all, you should link to the news story. Find the most authoritative source you can and link to it. Make the link part of your content, not separate.
It’s also important to do more than simply republish the news story. If you do that, then your article is just a pale imitation of the original newspaper story. As mentioned in the general writing tips, you should have your own voice and maybe add some opinion or humour.
- Match Previews
- Match Reports
- Opinion Pieces
- Debate Posts
- Video Content
- Shirt Posts
- Babe Posts
Back to the Soccerlens Writers Guide.