Nov
17
2006

Freddy Adu to Manchester United - a marketing gimmick by the Glazers?

Written by Ahmed Bilal. Tagged: Manchester United

Manchester United have always gone after top talent (or have at least been linked to it) and because of that we’ve consistently been linked to young players like Freddy Adu.

The recent announcement that Manchester United would be taking on Adu was treated as confirmation of Manchester United’s current dominance in the Premiership, and I’m sure that it will be milked for it’s PR.

But as Ian Plenderleith at the Guardian (along with other writers) wonders if Freddy Adu is any good and what impact he could have at Manchester United, I’m more interested in the reasons why he’s coming to Old Trafford.

The imminent departure of David Jones from the club shows that when it comes to youth, Manchester United are taking a very strict policy in choosing only the very best players for the club. Freddy Adu, while he’s good, is made to look better thanks to video clips, playing in a poor league and being surrounding by non-world class players.

How will Adu fare in training, where he will be playing against Ferdinand and Vidic?

As a winger, he’d be a good addition to a squad that desperately needs quality backup for Ryan Giggs.

But for a club owned by Americans, signing Freddy Adu would be a fantastic marketing coup. The Glazers could, in one move, crush Chelsea’s rise in popularity in the US, grab a major chunk of fans, and … well … make a lot of money from this deal.

And even if he’s not half-good - keeping him for a couple of years at Manchester United (hell, even one year) would be good enough to pay off some of the debt, eh?

How’s that for a conspiracy theory? :)

Adu coming to United works both ways - he could be good backup for Giggs, and he could help us pay our debts.

Although if United are really looking to pay their debts they should bring back Becks :P

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Discussion - 3 Responses

  1. nice post and im inclined to agree with it, its a win win situation.

    if hes crap we still get mass marketing from us popularity,and if hes the wonder kid hes meant to be , well then what an addition he would be to an allready force upfront

  2. November 22, 2006peter_liaros

    I have to say, I have just seen a Video Clip of him and he has unbelievable talent, even from this age. If Manchester United get him, we will have a very strong attack in about 4 years time if we still have Rooney, Saha, Solskjaer, Smith and Rossi. He will be a great adition.

    Quick Statistic about him. Plays for DC United, which is a pretty bad club and then we see the best player there, Adu, scoring at least 1 goal a game. From 18 games, he has scored 23 goals in a bad league. Not many English Premier League Players can score that many after 18 games can they?

  3. Hmmm, lets see. Juan Pablo Angel who couldn’t hit a barnyard door from 3 feet when he played for Aston Villa went to the DC Red Bulls and became the top scorer. That’s how much difference there is between the EPL and the MLS.

    Now, getting back to Freddy Adu who is undoubtedly the most overhyped player in the world. Well, lets see. He was given a trial at Utd and failed to impress. He now plays for Benefica and has done nothing whatsoever.

    Basically, he’s a product of the American marketing machine. An average specimen lauded to the high heavens, but ultimately cursed by the lofty weight of expectations that the US pundits have heaped upon his tiny shoulders.

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