After an abrupt exit from the World Cup with a lot of controversies and issues, France needed to make some major changes to their set up. Their contract for the official football gear manufacturer with adidas also expired and they were replaced with the North American brand, Nike.
Nike announced its partnership with the French Football Federation at the Espace Cambom, unveiling the new team kits with players Abou Diaby, Alou Diarra, Florent Malouda and Yann M’Vila present alongside coach Laurent Blanc and Nike Inc’s CEO Mark Parker.
The kits are elegant and combine style and tradition of the French with Nike’s innovation to deliver a distinctive kit to maximize performance and minimize environmental impact.
Parker, Nike’s CEO said:
“France is one of the most successful and well known teams in the world and we look forward to delivering innovative products to help them perform on the pitch.
This is a significant moment for Nike Football and we are proud to be the official partner of the French Federation and to be part of the the future of French football.”
The innovative, lightweight, technical design and features Nike Dri-FIT technology and engineered ventilation systems to help keep players cool, coupled with ergonomic fit and soft cotton feel for player comfort.
The France coach, Laurent Blanc commented:
This jersey represents the spirit of French elegance, something recognized all over the world, The true collar, the new blue, the addition of the red really enhance the new kit. It goes well with the philosophy I want to create: creativity, humbleness and ambition.”
One of the detail of the new kit is the message “Nos Differences Nous Unissent” (translated: Our Differences Unite Us) printed behind the FFF badge over the players’ hearts.
This new kit was first worn by the team in the 1-0 win over Brazil at Stade de France on 9th February, 2011.