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	<title>Comments on: Football kits and a lack of club identity</title>
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	<description>Soccerlens - Football News You Can Trust</description>
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		<title>By: Colin Peppiatt</title>
		<link>http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/comment-page-1/#comment-95733</link>
		<dc:creator>Colin Peppiatt</dc:creator>
		<pubDate>Wed, 09 Jul 2008 20:44:35 +0000</pubDate>
		<guid isPermaLink="false">http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/#comment-95733</guid>
		<description>Really it&#039;s up to the clubs and the supporters. The clubs should run a 2 year cycle, and should insist firms like Nike give clubs more attention, rather than issuing a prototype kit every year then changing the colours accordingly. They&#039;ve been doing this since the start of the 02/03 season, when Leeds, Man Utd and Arsenal all had virtually the same design. In 05/06, Arsenal and Juventus had the same away kit except for sponsor and badge. 

Supporters should only buy kits they like, and continue to wear them when the team stop. My fear is we&#039;ll soon have half-season kits, or 4th kits. 

Arsenal&#039;s new home kit looks like the 00/02 home kit, except for the red creeping on to the sleeve and the trim going from blue to maroon.

Tottenham change their home, away and 3rd every season. At least Liverpool gave their home kit 2 years. Though as you point out, in 3 seasons back with Adidas (this unstarted one being the 3rd), they&#039;ve now released 8 kits.

Gone is the two year cycle system which all teams seemed to adhere to (if by making an away kit their third), unless they had a sponsor change or were called Middlesbrough.</description>
		<content:encoded><![CDATA[<p>Really it&#8217;s up to the clubs and the supporters. The clubs should run a 2 year cycle, and should insist firms like Nike give clubs more attention, rather than issuing a prototype kit every year then changing the colours accordingly. They&#8217;ve been doing this since the start of the 02/03 season, when Leeds, Man Utd and Arsenal all had virtually the same design. In 05/06, Arsenal and Juventus had the same away kit except for sponsor and badge. </p>
<p>Supporters should only buy kits they like, and continue to wear them when the team stop. My fear is we&#8217;ll soon have half-season kits, or 4th kits. </p>
<p>Arsenal&#8217;s new home kit looks like the 00/02 home kit, except for the red creeping on to the sleeve and the trim going from blue to maroon.</p>
<p>Tottenham change their home, away and 3rd every season. At least Liverpool gave their home kit 2 years. Though as you point out, in 3 seasons back with Adidas (this unstarted one being the 3rd), they&#8217;ve now released 8 kits.</p>
<p>Gone is the two year cycle system which all teams seemed to adhere to (if by making an away kit their third), unless they had a sponsor change or were called Middlesbrough.</p>
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		<title>By: Matt Millan</title>
		<link>http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/comment-page-1/#comment-95566</link>
		<dc:creator>Matt Millan</dc:creator>
		<pubDate>Mon, 07 Jul 2008 21:04:22 +0000</pubDate>
		<guid isPermaLink="false">http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/#comment-95566</guid>
		<description>spare a thought for dortmund, not sure about historical colours there but theyve always worn black and yellow in my lifetime, last year was white this year not sure probably the same. different debate but similar point, villa just released their new kit today and have gone with a local childrens charity on the front. i know it gives a lot of publicity to the logo but honestly who really goes and checks what the sponsors are? i had no idea what mansion was when spurs first wore that logo and didnt go check, i was in the dark for ages... my point is that its just a publicity stunt, same as unicef at barce, story goes that ronaldinho demanded it but as for villa, instead of patronising a charity, which is likely a self serving gesture in PR, if they no longer need the money, why not go classic, as west ham did in 97/98 season and barce have all their history until recently.</description>
		<content:encoded><![CDATA[<p>spare a thought for dortmund, not sure about historical colours there but theyve always worn black and yellow in my lifetime, last year was white this year not sure probably the same. different debate but similar point, villa just released their new kit today and have gone with a local childrens charity on the front. i know it gives a lot of publicity to the logo but honestly who really goes and checks what the sponsors are? i had no idea what mansion was when spurs first wore that logo and didnt go check, i was in the dark for ages&#8230; my point is that its just a publicity stunt, same as unicef at barce, story goes that ronaldinho demanded it but as for villa, instead of patronising a charity, which is likely a self serving gesture in PR, if they no longer need the money, why not go classic, as west ham did in 97/98 season and barce have all their history until recently.</p>
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		<title>By: Ahmed Bilal</title>
		<link>http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/comment-page-1/#comment-95548</link>
		<dc:creator>Ahmed Bilal</dc:creator>
		<pubDate>Mon, 07 Jul 2008 18:34:34 +0000</pubDate>
		<guid isPermaLink="false">http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/#comment-95548</guid>
		<description>he&#039;s criticising real.

it would be quite cool if they spent a lot of effort into making the kits and keep them for 2 years at least. If we had 2-year kits instead of yearly kits that would be a great improvement.</description>
		<content:encoded><![CDATA[<p>he&#8217;s criticising real.</p>
<p>it would be quite cool if they spent a lot of effort into making the kits and keep them for 2 years at least. If we had 2-year kits instead of yearly kits that would be a great improvement.</p>
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		<title>By: springbok</title>
		<link>http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/comment-page-1/#comment-95473</link>
		<dc:creator>springbok</dc:creator>
		<pubDate>Mon, 07 Jul 2008 01:39:53 +0000</pubDate>
		<guid isPermaLink="false">http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/#comment-95473</guid>
		<description>i m a bit confused.r u admiring real or berating dem???but i have to say that their adherence to the white shirt is quite admirable.at the same time it seems that everchanging kits r limited to the premier league. serie a nd la liga teams have generally the same home kits year after year. the only change that might occur is in d sponsor name. it must be awful to see something that you have always associated with your club being changed without much importance being attached to its significance. thats why i think the fans should have more of a say in club matters.but i guess thats a debate that will go on nd on.</description>
		<content:encoded><![CDATA[<p>i m a bit confused.r u admiring real or berating dem???but i have to say that their adherence to the white shirt is quite admirable.at the same time it seems that everchanging kits r limited to the premier league. serie a nd la liga teams have generally the same home kits year after year. the only change that might occur is in d sponsor name. it must be awful to see something that you have always associated with your club being changed without much importance being attached to its significance. thats why i think the fans should have more of a say in club matters.but i guess thats a debate that will go on nd on.</p>
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		<title>By: Tom Sharp</title>
		<link>http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/comment-page-1/#comment-95460</link>
		<dc:creator>Tom Sharp</dc:creator>
		<pubDate>Sun, 06 Jul 2008 19:02:23 +0000</pubDate>
		<guid isPermaLink="false">http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/#comment-95460</guid>
		<description>Take away the sponsor and the badge and you have a Manchester United shirt. Or a Liverpool shirt. Or a Middlesbrough shirt. Or a â€¦.

Actually, not a Middlesbrough top. That band across the front, introduced way back in the 80&#039;s sets the Boro far apart from the rest. Sure, for a while it was lost, but it is still a dream kit identity for no clubs. Take away the sponsor and badge, and you see... A boro top. That, or a badly discoloured Turkey top.</description>
		<content:encoded><![CDATA[<p>Take away the sponsor and the badge and you have a Manchester United shirt. Or a Liverpool shirt. Or a Middlesbrough shirt. Or a â€¦.</p>
<p>Actually, not a Middlesbrough top. That band across the front, introduced way back in the 80&#8217;s sets the Boro far apart from the rest. Sure, for a while it was lost, but it is still a dream kit identity for no clubs. Take away the sponsor and badge, and you see&#8230; A boro top. That, or a badly discoloured Turkey top.</p>
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		<title>By: PeeJay</title>
		<link>http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/comment-page-1/#comment-95453</link>
		<dc:creator>PeeJay</dc:creator>
		<pubDate>Sun, 06 Jul 2008 16:24:28 +0000</pubDate>
		<guid isPermaLink="false">http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/#comment-95453</guid>
		<description>Yes I agree. I&#039;m majorly disappointed by Manchester United releasing two new shirts every year. I think every shirt should last atleast 3-4 years. Now look at the Barcelona 08/09 shirt. Half blue, half red with a Unicef logo. How times change.

It&#039;s golddigging at it&#039;s worst. It&#039;s good in the way that rich people can have more shirts but it&#039;s bad in the way that poor people need to save up to be up to date. It&#039;s a bit like iPods, except with iPods there&#039;s a reason as every iPod is better than it&#039;s predecessor so there&#039;s a reason to spend money. There&#039;s no reason to release new shirts every year, it&#039;s plain money grabbing. I was going to buy the beautiful black shirt this year, but I knew it would be out of date after a year, so why should I do it?

Disgusting.</description>
		<content:encoded><![CDATA[<p>Yes I agree. I&#8217;m majorly disappointed by Manchester United releasing two new shirts every year. I think every shirt should last atleast 3-4 years. Now look at the Barcelona 08/09 shirt. Half blue, half red with a Unicef logo. How times change.</p>
<p>It&#8217;s golddigging at it&#8217;s worst. It&#8217;s good in the way that rich people can have more shirts but it&#8217;s bad in the way that poor people need to save up to be up to date. It&#8217;s a bit like iPods, except with iPods there&#8217;s a reason as every iPod is better than it&#8217;s predecessor so there&#8217;s a reason to spend money. There&#8217;s no reason to release new shirts every year, it&#8217;s plain money grabbing. I was going to buy the beautiful black shirt this year, but I knew it would be out of date after a year, so why should I do it?</p>
<p>Disgusting.</p>
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		<title>By: jhunt</title>
		<link>http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/comment-page-1/#comment-95423</link>
		<dc:creator>jhunt</dc:creator>
		<pubDate>Sun, 06 Jul 2008 00:06:18 +0000</pubDate>
		<guid isPermaLink="false">http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/#comment-95423</guid>
		<description>buy shirts when you want.  why should nike/adidas/reebok or anyone else not make shirts when they know they can sell them?  if you dont like them, want them, are offended by them, or if they dont have the &#039;historical significance&#039; you want, DONT BUY THEM.

end of</description>
		<content:encoded><![CDATA[<p>buy shirts when you want.  why should nike/adidas/reebok or anyone else not make shirts when they know they can sell them?  if you dont like them, want them, are offended by them, or if they dont have the &#8216;historical significance&#8217; you want, DONT BUY THEM.</p>
<p>end of</p>
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		<title>By: harasuke</title>
		<link>http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/comment-page-1/#comment-95400</link>
		<dc:creator>harasuke</dc:creator>
		<pubDate>Sat, 05 Jul 2008 15:26:09 +0000</pubDate>
		<guid isPermaLink="false">http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/#comment-95400</guid>
		<description>LFC fan here:

This year away kit is class- grey , hmm i like it. but what about the classy black of last year?

But this year&#039;s home kit is beyond SHIT- 2 much white... last year was cool though. But plz no yellow n green ever again.</description>
		<content:encoded><![CDATA[<p>LFC fan here:</p>
<p>This year away kit is class- grey , hmm i like it. but what about the classy black of last year?</p>
<p>But this year&#8217;s home kit is beyond SHIT- 2 much white&#8230; last year was cool though. But plz no yellow n green ever again.</p>
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		<title>By: vince</title>
		<link>http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/comment-page-1/#comment-95396</link>
		<dc:creator>vince</dc:creator>
		<pubDate>Sat, 05 Jul 2008 15:01:01 +0000</pubDate>
		<guid isPermaLink="false">http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/#comment-95396</guid>
		<description>wow, i couldnt agree more. so many kits today look the same apart from the badge and sponsor.
i also agree that the arsenal red currant was gold...just brill. i&#039;d love to see it again- maybe as an away jersey? and bring back the white sleeves for the home?
i like the new home kit...but the away...not a big fan at all.</description>
		<content:encoded><![CDATA[<p>wow, i couldnt agree more. so many kits today look the same apart from the badge and sponsor.<br />
i also agree that the arsenal red currant was gold&#8230;just brill. i&#8217;d love to see it again- maybe as an away jersey? and bring back the white sleeves for the home?<br />
i like the new home kit&#8230;but the away&#8230;not a big fan at all.</p>
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		<title>By: Liverpool_Fan</title>
		<link>http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/comment-page-1/#comment-95393</link>
		<dc:creator>Liverpool_Fan</dc:creator>
		<pubDate>Sat, 05 Jul 2008 12:57:52 +0000</pubDate>
		<guid isPermaLink="false">http://soccerlens.com/football-kits-and-a-lack-of-identity/8110/#comment-95393</guid>
		<description>Im not even gonna buy the 2 away Liverpool tops this season! F*** Adidas I want Reebok back! Seeing the Arsenal and United tops this season it seems that nike too (as you&#039;ve mentioned) are also in for profit over club tradition.</description>
		<content:encoded><![CDATA[<p>Im not even gonna buy the 2 away Liverpool tops this season! F*** Adidas I want Reebok back! Seeing the Arsenal and United tops this season it seems that nike too (as you&#8217;ve mentioned) are also in for profit over club tradition.</p>
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