England 08/10 Away Kit Launch - Rio, Owen and Bentley talk about Capello and the future

As you might know, the England 08/10 Away Kit was launched this week (more details here).
And most of you (England fans anyway) would have heard Rio Ferdinand’s soundbite about the new England environment being like ‘going from primary to secondary school’.
Well, here you go - non-exclusive (because it’s bound to pop up somewhere else) footage from the England kit launch, where you see Rio Ferdinand, Michael Owen, Shaun Wright-Phillips and David Bentley (he of famous initials) talk about the new kit, the new manager, the game against Switzerland and what not.
For those reading this in the RSS feed, here’s the link: England 08/10 Away Kit Launch.
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I wonder why they have changed to the sublimated kits instead of the cut and sewn ones (like the old Nike ones)?
I guess they are tighter. Were the embroidered badges rubbing? Anyone have any suggestions?