Chelsea plan a trip up China’s whaazoo
As I discussed earlier, Chelsea’s move to China is part of their great plan to be the best and biggest club in the world by 2014.
It’s a goal based on their belief that they can buy their way to success.
I’ve got nothing against that - hell, if I had that much money I’d plan the same thing (albeit do things a bit differently).
Now Chelsea have a four-year deal with the Asian Football Federation that allows them to pump money into China to produce a rabid army of Chinese Chelsea fans…
Oh wait, that’s not it.
Under the four-year agreement the Premiership champions will sponsor and aid the development of the AFC’s grass-roots programmes in China.
And then AFC president Mohamed bin Hammam is quoted as saying:
“This is not a business relationship. It’s more of a development partnership. The AFC will benefit greatly from this and I don’t expect that Chelsea will benefit financially from this agreement.”
This is clearly a man on drugs. In fact, he has drugs stuffed so far up his twat that … ok, let’s not go there.
On one hand we have Chelsea saying that they want to be the #1 club in the world by 2014, and part of that strategy involves investing in China to build their fan base.
Fans buy merchandise. Big fanbase = lotsa money. Big fanbase = big sponsorships. Big sponsorships = lotsa money.
Lotsa money + lotsa money = … You do the math.
And someone please tell me what Hammam is on, I want me a piece of it as well.
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“Fans buy merchandise.”
The Chinese are the best in the world at making cheap replicas, and thier mostly-poor population is socially oriented towards purchasing replicas in favor of more expensive “authentic” items. They’ve got a HUGE textile industry and it is not unheard of for a shop that makes authentic clothing for sale in the rest of the world to make its own knockoffs for sale domestically and throughout Asia.
Chelsea will not reap much revenue from Chinese shirt sales, you can be sure.