Asia opens doors for English Premier League and Game 39

Asia opens doors for English Premier League and Game 39


How times change. At the start of 2008, the footballing world rose in anger against an idea dubbed ‘Game 39‘. It would ruin the sanctity of English football, it would cause England their chance to host the World Cup, it would be hurt football in other countries and all the associated arguments.

Fast forward to the end of 2008, AFC president Mohammed Bin Hammam, the man who vehemently opposed any intrusion by the Premier League back in February, is happy to sign an agreement with the English Premier League to work together to explore opportunities for English football clubs to play in Asia.

Bin Hammam added: “We had many questions. What kind of legacy are the teams going to leave behind? Does the club just collect the money and go home or are they going to leave something behind?

“Now we know there will be benefits to Asian Football. Our fans will benefit, our youth will benefit and our coaches will benefit. They will be coming here based on our approval.”

Good to see that you’ve found the right spin to put on the story. The benefits to Asian Football were evident in February, but with even Blatter going quiet on the issue it seems that with the public reaction out of the way the English Premier League and football in general can now get busy finding new ways to make money from football.

Tottenham v Manchester United, EPL going to Asia, Worst January Transfers, Holly Huddleston and more are very confused...


  1. I was a bit of a voice in the wilderness when this first broke, supporting the concept. I don’t like the format but the idea of EPL teams getting closer to their global fans and developing the game further does appeal.

    As I’ve said before, the mission of all the football governing bodies is to expand the game globally and compete with all the other sports out there. Football has been hugely successful in achieving this over many years. Success generates wealth, which in turn generates further ambition and growth, new ideas and innovation.

    To get off that merry-go-round is to invite stagnation or recession. I take great issue with governing bodies trying to legislate to discriminate against the leaders of this success, be they clubs or national associations.

    It is a clear cut case of killing the goose that laid the golden egg in the interests of jealousy and fear of loss of power (long gone in my view).

    The irony of the conflict between the vision for world football and this attempted discrimination seems to be missed by most.

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