adizero f50 Messi – adidas honours Leo Messi with personalised range
adidas has launched the all new signature Lionel Messi boot: the adizero f50 Messi.
The world’s best footballer continues to break records and win accolades. Messi has become the first footballer to win four consecutive Ballon d’Or awards. Messi is a fearless, agile player who is lightening quick as he rides challenges and has one aim on the pitch: to create chances and score goals.
Lionel Messi was heavily involved in the development of the boot and the product itself has gone through ten major testing rounds.
The design is intended to reflect Messi’s footballing philosophy and includes the Messi signature logo that was unveiled in 2012. The boot colour scheme is a mix of red and white – red being Messi’s favourite colour and picked to represent the danger he poses on the pitch as well as his burning desire for the game.
The clean white frame of the boot symbolises lightness, with speed-inspired graphics demonstrating his pace. A single red stud on the sole plate in amongst 10 white studs represents Messi alongside his teammates and how he sees himself as being only as strong as the team around him.
The adizero f50 Messi combines revolutionary technologies and precision engineering. At only 165 grams, the boot is on of the lightest shoes on the market.
The senior product manager at adidas Football, Andreas Konrads, said:
“To have your own product line is almost like joining the ‘adidas Hall of Fame’.
“We’ll continue to work closely with Leo and develop more insights into his personality and playing style. Each time we meet up with him more creative sparks ignite and ideas come to life.
“We will continue to push boundaries to remain at the forefront, just like Leo.”
With his own personalised adidas range, Messi has joined a very small group of adidas athletes to have ever received this honour. Only David Beckham and Chicago Bulls point guard Derrick Rose have this honour.
adidas adizero f50 Messi football boot gallery:
Lionel Messi will debut his exclusive signature boot on-pitch in Spring 2013. The boot will be available in stores from Friday, 1st March. However, you can buy the adizero f50 Messi right now from adidas.com/messi-collection.